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Five Holy Men Try to Help Burger Joint Stay in Business Through Prayer

Via the Law and Magic blog I learned today about a new strategy for small business owners who are  trying to boost their chances of staying in business in a tough economy: multifaith prayer.

A new franchise of the New York Burger Company is opening next week at the corner of 23rd Street and 10th Avenue in New York. The New York Times reports that no fewer than four restaurants have tried and failed to make a go of it in that location in the past 12 years, leaving New York Burger Co. franchisee Jonathan Moldovan wondering what he can do to end that pattern. His solution?

On Monday, ministers and holy men from the Catholic, Jewish, Buddhist and Episcopalian faiths visited the restaurant to bless the fledgling restaurant and "cleanse [it of] any lurking evil." A private Native American ceremony was also scheduled.

“This is the first time I blessed hamburger,” said the Rev. Ed Sombilon of Holy Trinity Roman Catholic Church in Fort Lee, N.J.

Posted by Bruce Carton on December 9, 2010 at 12:55 PM | Permalink | Comments (0)


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