No Gavels Allowed! Picking Better Stock Images for Your Law Firm Website
On Lawyerist, Karin Conroy has an interesting post pointing out that, while certain types of stock images seem like likely fits for your law firm website, it is time to let some of the most cliched images rest in peace. The wrong stock images, Conroy writes, "can ruin an otherwise great website by making it look generic, while creative and customized stock images can evoke emotion and support your messaging and branding."
What are some bad or cliche images for lawyer websites? Take 30 seconds and try this exercise: Jot down the first four or five stock images you might consider using for your law office website.
Did you say a gavel, scales of justice, courthouse steps,columns, a skyscraper, a distinguished-looking person staring at a document, law books and people shaking hands? Of course you did, and so did every other lawyer in the world. So don't go that route!
As Conroy notes, leading websites for stock image websites such as iStockPhoto or Shutterstock will indicate which images are popular for a particular search such as "law." Don't use these, Conroy says, and instead "find a different way to represent your idea in a fairly unique way." Conroy says that good imagery will convey a sense of your firm's personality and character. If you cannot identify an image to enhance this message, consider not having an image at all, she says.
Read the full article here.
Posted by Bruce Carton on March 10, 2011 at 04:12 PM | Permalink
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