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How Law Firms Can Avoid the '3 Types of Self-Destructive Tweets'

Jay Baer's Convince & Convert blog had an interesting post last week on "The 3 Types of Self-Destructive Corporate Tweets." The post was focused on corporate tweets gone bad, but it applies just as easily to law firms that are becoming active on Twitter. Law firms that are now tweeting news and other information about themselves should look closely at the common miscues discussed below, and take heed.

Type 1: "Wrong Pipe"

Baer notes that this mistake occurs when the person responsible for tweeting for a company accidentally tweets from the company's account rather than from his or her individual Twitter account. Six weeks ago, he notes, an American Red Cross employee used the "wrong pipe" and ended up making this statement for the organization about "getting slizzerd."

twit happens Train Wreck! The 3 Types of Self Destructive Corporate Tweets

A similar error occurred last month, when an employee of Chrysler's social media agency "wrong piped" the following message on Chrysler's Twitter account:


Type 2: "Tone Deaf"

Baer explains that "tone deaf" tweets go beyond a careless error to questions of appropriateness. He offers the painful, high-profile example from shoe CEO Kenneth Cole:

Kenneth Cole s Egypt Tweet  Train Wreck! The 3 Types of Self Destructive Corporate Tweets
To learn about the third, equally painful type of self-destructive tweet ("Too Much Information"), and for advice on how to avoid these problems, read Baer's full post here.

Posted by Bruce Carton on April 5, 2011 at 07:07 PM | Permalink | Comments (5)


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