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Report Indicates Law Firms Are Starting to See Returns on Social Media Investment

In recent years there has been no shortage of blog posts, articles, Twitter tweets and now probably "Pinterest pins" (is that a real phrase?) telling lawyers that blogging is not going to get them clients or otherwise be their ticket to fame and fortune. Do it because you like to write, many lawyers and bloggers have warned, not because you think clients will beat a path to your door as a result.

An upcoming report from ALM Intelligence, however, will present some data to the contrary. On Real Lawyers Have Blogs, LexBlog CEO Kevin O'Keefe writes that he has reviewed an advance copy of an ALM report called "FANS, FOLLOWERS AND CONNECTIONS: Social Media ROI for Law Firms" that documents the "definite" returns that law firms are seeing from their investment in blogs and other social media. The report states that law firms that have "taken the plunge" to develop a blog or a presence on sites such as LinkedIn and Facebook

are starting to see definite returns on their investment, in terms of greater visibility as well as attracting some new clients and matters. And their success has been causing many of the more skeptical firms to begin venturing into the world of social media.

According to O'Keefe, the report discusses law firms' rapidly growing use of social media such as LinkedIn, Facebook and Twitter, and finds that 70 percent of the law firms responding to the survey now maintain one or more blogs (including thirteen of the top 20 law firms in the U.S.) Twenty percent of respondents said that their firms already have a full-time social media specialist on staff.

Perhaps most notably, 40 percent of respondents said that their blogging and social networking initiatives had actually helped them obtain new business, and nearly 50 percent reported that "blogging and social networking initiatives had helped produce leads for new matters or clients." In addition, more than 40 percent of respondents said that social media had "helped to increase the number of calls their firms receive from reporters in traditional and new media" and the number of speaking invitations their lawyers receive.

Posted by Bruce Carton on February 24, 2012 at 02:46 PM | Permalink | Comments (7)

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