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Video: O'Keefe and Greenfield on the Use and Value of Social Media by Lawyers

Last week, Bloomberg Law produced an interesting video debating the issue of whether lawyer social media is nothing more than marketing hype. Usually when I write about something that did not occur in the last 60 minutes, Scott Greenfield immediately lambastes me for being late to the party, as if he were one of the guys in the AT&T commercial ("so 46 seconds ago, Carton.") But in this case, I think I am on solid ground given that (a) the video only came out a week ago; (b) it only has a few hundred views to date; and (c) most importantly, Greenfield himself is in the video, so how can he complain? Ha!

In one of his first forays into video since departing the ABA Journal for Bloomberg Law, Ed Adams serves as moderator in an interesting discussion between LexBlog CEO Kevin O'Keefe and Greenfield, a New York criminal defense attorney. In the nine minute video below, O'Keefe and Greenfield discuss topics including the Happysphere, the need to venture beyond the "safe and boring" when writing a blog, the fact that "on the Internet nobody knows you're a dog," using social media to find a mentor, and the importance of listening and engaging for lawyers who write a blog.

Check out the full video below -- good stuff.

Posted by Bruce Carton on February 13, 2012 at 04:27 PM | Permalink | Comments (0)


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