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How one law firm blew a PR oppty to get buzz

Monica Bay offers an unfortunate postscript to her story yesterday on why law firms need an easy-to-use press room.  Today, it appears, she found a perfect example of what not to do -- and shares the entire, ugly story. Bay writes:

"See that post right below ... about why it's important to have a news media area of your Web site. Lemme give you a concrete example of how to frustrate a journalist. It just happened right now ... This site is very, very, very difficult to navigate. The most glaring errror: having a press room -- but with no contact information for reporters. That's just dumb. Reporters, on deadline, do not have time to figure out your site map ..."

More here.

Posted by Product Team on April 19, 2005 at 02:09 PM | Permalink | TrackBack (0)

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