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Rhymes with "maguar" -- Lessons for law firms from other industries

Bruce MacEwen has some great examples for how to treat your firm like any other successful, branded corporation. Read "KM & Marketing: The Great Synthesis" to learn why Jaguar, FedEx, Delta Faucet and others can teach you.

(Note: You won't find comedian Steven Wright's quote about maguars on this page, but I can confirm from his stand-up tapes that he has a bit and it's hilarious.)

Posted by Product Team on April 7, 2005 at 09:53 AM | Permalink | TrackBack (1)

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» "ethics aside" from f/k/a
editor emeritus ethicalEsq is getting a little annoyed by the "ethics aside" approach of the gurus and evangelists of law firm branding, marketing and alternative or value pricing. [Read More]

Tracked on Apr 8, 2005 1:17:18 PM

 
 
 
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