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Sharpen your chisel: A brief history of trademarks

Bill Heinze recommends the latest WIPO magazine for a brief history of trademarks. It's a good read for anyone who's ever been in or party to a branding or trademark war against IP theft. Take heart! It's an ancient tradition. And I do mean ancient. Here's an excerpt:

"The first marks, the branding of livestock depicted in Stone Age cave paintings, identified personal property to prevent theft. Egyptian masonry from some six thousand years ago shows quarry marks and stonecutters signs, which named the source of the stone and the laborer who carried out the work. The practice of marking goods with a graphic design to certify its origin and quality spread throughout the ancient world as the scale of commerce increased and goods became more sophisticated ..."

Posted by Product Team on April 7, 2005 at 09:40 AM | Permalink | TrackBack (0)

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