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Will BigLaw start marketing fee flexibility?

With an eye on McGuire Woods' new advertising campaign, emphasizing its pricing flexibility and willingness to violate the (un)holy billable hour, Carolyn Elefant wonders whether BigLaw firms will follow.

"I'm curious to see whether this kind of strategy will reduce the cost of large firm services," she muses. Either way, Elefant doesn't think a trend would negatively affect her or other solos. Why? "[A]s a solo, I'm still not worried, because even with flexible pricing, big firms still carry way too much overhead to depress fees so that they can compete with me."

More here.

Posted by Product Team on April 19, 2005 at 02:18 PM | Permalink | TrackBack (0)


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