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Wonder if your expensive Web listing pays? Here's how to find out.
In "Why Sponsorship on Lawyers.com Is Not Worth $900/Month," Carolyn Elefant offers unflinching advice to her fellow soloists:
"Apparently, LexisNexis-Martindale haven't heard of the Internet. Because if they had, they wouldn't be hoping to trade in on their name-recognition to lawyers and charge $900 a month for a national sponsorship service available on their lawyers.com data base as reported here in Lawyers.com Courts Legal Marketers, ClickZ News (5/17/05)...
Putting herself in a potential client's position, Elefant shows you how the search system works for a typical user -- and comes up with further proof that solos need to think through their marketing strategies. She writes,
"The other problem with paying for a service like lawyers.com is that it won't buy lawyers what they really crave from Internet listings -- wide Web exposure. If you're listed in lawyers.com, try Googling your name on the Internet. It's likely that your lawyers.com listing won't even show up. Even if you Google your specialty -- say, Maryland civil rights law -- and lawyers.com appears at the top of the list, users aren't going to want to deal with a scroll through menu. Rather, they'll just go to the lawyer with the Web log on Maryland civil rights law who comes up at the top of the listing -- or the lawyer who bought the Google ad words "Maryland civil rights" whose links appear in a feature box ..."
More here.
Posted by Product Team on May 18, 2005 at 02:54 PM | Permalink
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