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A new trick for old dogs in the firm: CRM

Ron Friedmann has a  great post about how  lawyers are reluctant to adopt new technologies unless there's something clearly in it for them. As an example, he uses the slow the uptake of CRM (customer relationship management) software in law firms to show how resistant lawyers can be to a technology's use.  He writes:

"Many law firm managers say 'CRM is the most widely licensed but least used software in large firms.'"

However, he notes, there is a law firm worth studying for its clever implementation of CRM.

Posted by ScottMartin on February 22, 2006 at 06:47 PM | Permalink | Comments (0) | TrackBack (0)

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