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Lawyers Top AdSense Payments
Over at Overlawyered, Ted Frank reports that six of the eight most expensive Google AdSense search terms are for attorneys, with lawyers paying nearly $50 a click for "mesothelioma lawyers." His source is CyberWyre, which has compiled a list of the 230 highest paying AdSense search keywords as of March 23. (Frank reports the price at $54.33, but CyberWyre used Canadian currency. According to XE.com, that would equal $46.45 U.S.)
Other chart-topping search terms include "tax attorney," "car accident lawyer" and "auto accident attorney." Comments Frank:
"This is because there is a lot of easy profit to be made on mesiothelioma cases by lawyers: there are so many defendants, and so many cases, that attorneys and defendants find it cheaper to settle for nuisance sums, which add up quickly to an automatic profit for the attorney, even if the case is tried and lost against recalcitrant defendants who dare to expose themselves to lottery litigation. ... The interesting question is what market failure has occurred such that this gigantic profit is not being competed away by, say, offering clients a smaller attorneys' fee. This is surplus that should be going to clients, not to Google. "
Posted by Robert J. Ambrogi on March 28, 2006 at 11:52 AM | Permalink
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