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Why Words Matter on the Web

When writing a Web page, the words you use and how you use them can raise or lower your search-engine rankings. This process of constructing a Web site for optimal search results is the focus of the Legal SEO & Marketing Blog, and it recently provided a simple but compelling example of how this works.

How often have you seen a link on a Web page that says, "click here"? Google aggregates all those "click here" links so that if anyone ever searches for those words, the No. 1 search result is Adobe Acrobat Reader. Why? The blog explains:

"This isn't because Adobe is optimizing their web site for click here. Instead, a lot of web pages are telling people to click here to download Adobe Acrobat Reader."

Interestingly, click here leads to different results than click here. The moral of this simple story is to choose your words carefully when writing a Web page:

"The lesson here is to label your links correctly.  If your web site offers criminal lawyer resources, then label the link as such instead of telling people to click here for criminal lawyer resources.  It'll take a lot of Google Juice to unseat Adobe Acrobat Reader for the #1 click here spot."

Posted by Robert J. Ambrogi on June 22, 2006 at 04:07 PM | Permalink | Comments (0)


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