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Survey: Most Blogging Is Personal

Most bloggers focus on describing their personal experiences to a relatively small audience of readers while only a small percentage focus their coverage on politics, media, government or technology. So finds a national phone survey of bloggers released yesterday by Pew Internet & American Life Project. The survey says that the number of adult Americans who write blogs has grown to 12 million, or about 8 percent of adult Internet users, and that readers of blogs number 57 million American adults, or 39 percent of Internet users.

When asked to identify the main subject of their blogs, 37 percent answered, "my life and experiences." Other topics were far less frequent: 11 percent focus on politics and government; 7 percent focus on entertainment; 6 percent focus on sports; 5 percent focus on general news and current events; 5 percent focus on business; 4 percent on technology; 2 percent on religion, spirituality or faith; and even fewer focus on specific hobbies, health problems or other topics. The survey did not ask about law as a specific topic.

Posted by Robert J. Ambrogi on July 20, 2006 at 12:43 PM | Permalink | Comments (0)


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