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Firm Podcasts to Reel in Recruits

Law firm recruiting pages can be surprisingly sterile. Few adequately answer the question foremost on a potential associate's mind: "What will life be like for me?" Some firms have taken steps towards personalizing their recruiting pages by adding associate testimonials and day-in-the-life descriptions. Today, the Boston-based law firm Goulston & Storrs took personalization to the next level, launching a series of recruiting podcasts.

The podcasts feature actual -- but, oddly, anonymous -- partners, associates and summer associates speaking about various aspects of the question, "What is it like to work at Goulston & Storrs?" Sixteen episodes are available, and more, presumably, are coming, given that information is provided on subscribing to the podcast feed.

Episodes so far address bread-and-butter topics such as the associates' role within the firm, allocation of work, training and compensation. Some take on slightly weightier topics. In one, a partner describes what it is like to be a woman at the firm. Another speaks to the likelihood of merger.

In a statement announcing the podcasts, Beth Cuzzone, the firm's director of business development, said:

"Law students receive a deluge of information from law firms all claiming to be different. We wanted them to really understand our unique culture and what sets us apart so we asked current associates to answer the prickly questions that students want to know but are afraid to ask."

The podcasts are produced for Goulston by Legal Insight Media, a Wellesley, Mass., marketing firm.

Posted by Robert J. Ambrogi on September 7, 2006 at 04:23 PM | Permalink | Comments (4)


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