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Hanging a Shingle in 'Second Life'

I noticed recently that a U.S. government agency has opened a branch office in the virtual community known as Second Life. Nedra Weinreich writes at her blog Spare Change that John Anderton, a new-media specialist with the U.S. Centers for Disease Control and Prevention, was able to convince his CDC superiors to let him establish an agency outpost there. He staffs it under the guise of the female avatar Hygeia Philo and has already staged his first virtual health fair.

Meanwhile, Kevin O'Keefe at LexBlog noted the forays into Second Life by established businesses such as computer maker Dell and PR firm Edelman. Sure to be next to set up shop there, O'Keefe suggests, are law firms. And why not? As he writes:

"It has grown explosively and today is inhabited by over 1.3 million people from around the globe. Its Marketplace currently supports millions of dollars (real U.S. dollars) in monthly transactions."

As we noted here in September, Harvard Law School now offers courses in Second Life. It certainly makes sense that these virtual law students might someday hang a shingle in the same community where they once studied. Only question is, which bar exam do they take?

Posted by Robert J. Ambrogi on November 16, 2006 at 03:53 PM | Permalink | Comments (0)


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