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Blogging Policies for Companies and Law Firms

This week brings discussion among bloggers about blogging policies -- for companies and law firms. Justin Patten at Human Law links to a bunch of sample corporate-blogging policies. Some policies discuss whether there's a need to suspend blogging during the SEC-mandated “quiet period,” before an IPO, while others merely consist of a list of sensible guidlines.

As for law firms, the real policy issue related to blogs is whether bloggers should get bonuses, an issue discussed by Peter Lattman in this WSJ Law blog post. Actually, the original discussion topic behind the post is whether law firm bonuses should reward associates for hours billed or rainmaking. In this context, Lattman notes that according to Kevin O'Keefe, efforts by bloggers like Dennis Crouch of Patently O or Christine Mingie of Forestry Law blog have brought clients to their firms. O'Keefe suggests:

Let's incent associates who may not be as comfortable doing other forms of marketing to blog as away to enhance their and the firm's reputation as well as to bring in new work.

What kinds of incentives does your firm give to associate bloggers or any kind of associate rainmaker?

Posted by Carolyn Elefant on December 21, 2006 at 06:27 PM | Permalink | Comments (0)


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