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Podcasting Still Lags as Law Firm Marketing Tool

Citing a survey of 46 major law firms conducted by the Primary Research Group, Larry Bodine reports on the results. The bottom line: 20 percent of firms have blogs, 60 percent have newsletters and only a measly 3 percent podcast.

As for the details, Bodine notes that firms with 20 or more practice areas were most likely to publish blogs, and nearly 40 percent in this category did so. As for conventional Web sites, firms spent a mean of $40,483 for a Web site overhaul, with median spending of $27,500. But firms are drawing traffic, with a mean of 27,462 visitors per month to the site. Still, newsletters remain most popular, with 60 percent of firms publishing newsletters.

What this survey tells me is that most clients still aren't fully adept with RSS feeds, nor do they enjoy podcasts. Consequently, they prefer newsletters to blogs. In time, however, more clients may begin to figure out that there are easier ways to keep up with blogs than visiting dozens of sites. And when they do, those firms with blogs will be way out in front.

Posted by Carolyn Elefant on January 4, 2007 at 06:36 PM | Permalink | Comments (0)


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