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When Is It Quitting Time?

With so many associates unhappy at firms and on the way out, those who remain likely wonder how they can decide when or whether to quit. If you find yourself facing that decision, check out Guy Kawasaki's interview with Seth Godin on Godin's new book, "The Dip: A Little Book That Teaches You When to Quit (and When to Stick)." Naturally, Kawasaki's first question to Godin is, "How does someone know when it's time to quit?" Here's Godin's answer:

It’s time to quit when you secretly realize you’ve been settling for mediocrity all along. It’s time to quit when the things you’re measuring aren’t improving, and you can’t find anything better to measure.  Smart quitters understand the idea of opportunity cost. The work you’re doing on project X right now is keeping you from pushing through the Dip on project Y. If you fire your worst clients, if you quit your deadest tactics, if you stop working with the people who return the least, then you free up an astounding number of resources. Direct those resources at a Dip worth conquering and your odds of success go way up.

Godin's book seems to have been written mostly for entrepreneurs, whose success frequently depends on their ability to figure out when stick and when to quit. But I imagine that it will also find traction with law firm associates and many lawyers generally who face these questions throughout their career.       

Posted by Carolyn Elefant on April 24, 2007 at 07:52 PM | Permalink | Comments (0)


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