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Lessons on Premium Pricing From the Local Deli

I'm a major collector of real-life marketing stories, and today, Wired GC shares one here, courtesy of the local deli.

Wired GC writes about Zingerman’s Deli in Ann Arbor, Mich., which is on target to generate $20 million in revenues for 2009, without franchising. Zingerman attains this success with premium pricing (as much as $13.99 for a sandwich), as well as investment in product and sharing the deal with staff to attract smart and helpful people. As Wired GC writes, this isn't your ordinary sandwich shop, commodity-type operation. 

So what lesson can lawyers learn from Zingermans? Wired GC sums it up with this:

I think people (which include in-house counsel) will pay top prices for premium service. The feeling that some GCs have is that they are always on the fixed-price menu, paying the same for the deluxe reuben as they do for white bread, toasted.

Do you agree with Wired GC? Will companies pay more to get more? Will law firms treat attorneys better to attract better people and improve loyalty? Or is that (in keeping with the theme) just baloney?

Posted by Carolyn Elefant on May 10, 2007 at 07:33 PM | Permalink | Comments (0)

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