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Another Law Firm Joins for Second Life

Praxis LLP is a different kind of law firm. Praxis takes its name not from the founding partners but from its founding concept: translating ideas into action. And now, Praxis has distinguished itself again by establishing the first virtual office for a Southern California firm on Second Life among other law firms anywhere on Second Life.

I've blogged about lawyers on Second Life before, and I'm intrigued by the business development possibilities. But as a practical matter, how does a law firm run a Second Life practice? Do the lawyers themselves design their own avatars and learn how to operate them -- or does support staff handle that task? What kind of security is involved? I try to be open-minded about business development and trying anything once, but I have to admit that I have second thoughts about the value of Second Life in a lawyer's marketing portfolio.

Posted by Carolyn Elefant on August 30, 2007 at 04:57 PM | Permalink | Comments (4)


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