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Rowe Today, Gone Tomorrow

Today marks the last day of existence for the Chicago-based law firm Mayer, Brown, Rowe & Maw. Tomorrow it becomes just Mayer Brown. The reason for condensing its name, according to this Aug. 23 announcement: "To build a stronger and more defined brand in a fiercely competitive market."

The firm's current name, as Brenda Sapino Jeffreys reminds us at Tex Parte Blog, came to be in 2002, when the Windy City's Mayer, Brown & Platt merged with London's Rowe & Maw. With this move to a shorter and sweeter name, the firm joins a trend that is increasingly popular among law firms, as Martha Neil observes at the ABA Journal's Law News Now. And with the new name comes, of course, a new logo, in which a diamond, not an ampersand, separates Mayer and Brown. In that, Peter Lattman at the Wall St. Journal's Law Blog see a trend towards firms not only shortening their names but also adding typographical symbols.

Unfortunately for Mayer Brown, the name change will do nothing to change the $2 billion lawsuit it faces for allegedly helping to mislead creditors and investors of commodities and futures broker Refco Inc.

Posted by Robert J. Ambrogi on August 31, 2007 at 06:19 PM | Permalink | Comments (1)


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