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Texas Bar Runs YouTube Contest

Increasingly, the legal profession is making use of online video. Six months ago, the Supreme Court cited to an online video in a decision, and law firms have been using online video to recruit. But perhaps the best sign that online video has penetrated the profession is when it's adopted by the bar associations. And that's happening now; this article reports that the Texas Bar is launching a contest entitled "Lone Star Stories: Texans on Justice." The contest is open not just to lawyers but all Texans and asks them to submit short, original videos that illustrate their vision of justice. As Texas Bar president Gib Walton proclaims in the article:

We are the first bar association in the United States -- in the world -- to have a YouTube contest."

I'm impressed by the Texas Bar's initiative -- and excited by the prospect of bar associations using video for another reason as well. Now that the bars realize that they can harness the power of YouTube, perhaps they can combat what they perceive as tasteless TV ads not through heavy-handed regulation but simply through a counter video campaign.

Posted by Carolyn Elefant on October 5, 2007 at 04:47 PM | Permalink | Comments (0)

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