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What's In A Name? Some Great Lawyer PR

I came across this press release announcing the launch of a new website,, a new online retail shopping site for "high fashion, designer shoes and sexy high heels."  So what's the connection to lawyers, aside from the fact that some firms have been known to host shoe parties?

Well, according to the press release, it turns out that the site's domain name, was originally created by patent attorney Erik Heels back in 1994 to promote his law practice.  But because of the brand potential of the domain, Heels wound up partnering with Eric McCoy, director of operations at Heels (the shoe enterprise) to build the e-commerce site.

Talk about capitalizing on a name! 

Posted by Carolyn Elefant on October 31, 2007 at 04:58 PM | Permalink | Comments (3)


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