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Most Law Firms Not Giving a Second Thought to Second Life

A little more than a year ago, I blogged about lawyers venturing into the virtual world, Second Life, either for personal enjoyment or marketing opportunities.  Today, however, you'll find that many lawyers' infatuation with Second Life has already died, with few lawyers giving Second Life a first, let alone second chance to play a role in marketing initiatives.

Future Lawyer Rick Georges is one lawyer who's considered but declined to participate in Second Life.  He explains:

I found it difficult to use, very difficult to navigate, difficult to find property, and difficult to build in. Since it was so labor intensive, it stands to reason that serious hobbyists were the only denizens. In addition, the bandwidth and computer power necessary to support 3D online virtual worlds just doesn't fit with attorney client interaction. When the technology becomes easy to use, and virtual worlds are as easy to navigate in as the real world; then, virtual lawyering in 3D might become a reality. However, don't hold your breath.

Kevin O'Keefe of Lexblog also adds that with stagnating user numbers and rampant service interruptions, Second Life should not rank high on a law firm marketer's list of "innovative marketing or networking."

Readers, have any of you ventured out into Second Life for marketing purposes?  And what kinds of results have you experienced?  Let us know in the comment section below.

Posted by Carolyn Elefant on March 25, 2008 at 03:55 PM | Permalink | Comments (5)


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