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Apple v. Big Apple

If this keeps up, we may eventually need a new name for that fruit whose daily dose keeps the doctor away. As you will recall, last year computer maker Apple Inc. and The Beatles' company Apple Corps Ltd. settled their prolonged battle over use of the Apple name, with the California company getting ownership of the Apple trademark and licensing it back to Apple Corps. Now, Apple is taking on The Big Apple, claiming that New York City's GreeNYC environmental campaign uses an apple in its logo that too closely resembles Apple's apple.

New York has filed for a trademark on the stylized apple and Apple has responded by filing a formal opposition. Gerald Singleton, the IP lawyer representing the Big Apple, tells Wired magazine, "The city believes that Apple's claims have no merit and that no consumer is likely to be confused. This well-known city is using its new design in a variety of contexts that have absolutely nothing to do with Apple Inc." As for that fruit, perhaps the name "microsoft" could become available.

Posted by Robert J. Ambrogi on April 3, 2008 at 12:48 PM | Permalink | Comments (0)


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