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'Green' Trademarks -- A Sign of More Green From Environmental Businesses
How can you tell that environmental business is the next dot-com? Look no further than the number of green trademark applications filed -- nearly 300,000 in 2007, according to this story at Sustainable Life Media. Use of the word "green" dominated applications, appearing in 2,400. Other top usages included:
Clean : 900 applications, up from 800 in 2006
Earth : 900, up from from 550 in 2006
Eco : 900 applications, more than doubling in number from 2006
Organic : 700 applications, up 57 percent over 2006
Environment : 450 applications, up from 325 in 2006
Friendly : 180 applications, up 88 percent over 2006
As the story points out, the term "green" is not particularly distinctive and thus, many of the applications may not result in the grant of a trademark.
Posted by Carolyn Elefant on April 24, 2008 at 03:14 PM | Permalink
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