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Changing of the Blog-Guard

OK, so maybe it's not as big a deal as changing of the guard at Buckingham Palace, but these days, changing of the guard, i.e., the creator or writer, of a popular law blog is significant enough to warrant a press release.  At least, that's what labor and employment law firm Ford Harrison did to announce the departure of Julie Elgar, a firm attorney and editor of the firm's popular legal blog, That's What She Said which is based on the hit NBC show, The Office. Elgar, who is leaving the firm to go in-house at a corporation, will be replaced by Troy Foster, a partner in the Phoenix office who has previously served as a guest-blogger for the site.

The transition at That's What She Said reminds us that bloggers, particularly those at popular sites, need to keep in mind an exit strategy.  If you or your firm stopped blogging, what would happen to the site?  Could you replace the original creator, or would that damage the personality of the blog? 

Posted by Carolyn Elefant on May 8, 2008 at 03:24 PM | Permalink | Comments (0)

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