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WhoCanISue Needs to Learn HowCanIAdvertise

I wasn't much impressed with the new lawyer directory, when I posted about it earlier this month. But my opinion has changed -- for the worse -- after reading Larry Bodine's scathing post about the company's marketing practices

According to Bodine, the company made its debut before the legal community at a recent ABA meeting in New York, using a booth with promotional materials, including three models in a skin-tight nurse outfits wearing red high heels and a sign urging visitors to "Energize Your Legal Practice." Another sign displayed an overflowing toilet, with a message to to "Stop throwing money down the toilet on other forms of legal marketing." 

In Bodine's view, these types of display cheapen the practice of law. But they're also not very smart marketing. Will lawyers really pay $1,000 a year to list themselves in a directory that promotes itself in such an oafish fashion? Maybe the real question that WhoCanISue needs to address is: HowCanIAdvertise this service in a way that's compelling, rather than repellent to most lawyers?

Posted by Carolyn Elefant on August 20, 2008 at 11:48 AM | Permalink | Comments (2)


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