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The Blook: A Way to Recycle Blog Posts

If you're as prolific as Blog Network affiliate blogger Rees Morrison, of Law Department Management, what can you do with your hundreds of old posts? Morrison came up with a great way to repurpose all of that content: He's compiled 471 of his past posts on outside counsel management into a 290-page PDF blook (a hybrid of a blog and a book) which is on sale for $75. Morrison's book is comprised of six chapters on the following topics: (1) When do you need outside counsel; (2) How do you find them; (3) What billing arrangements make sense; (4) How do you manage them; (5) How do you evaluate their performance; and (6) What other considerations apply.

For readers of long-running blogs, a blook provides a more convenient way to scroll through past posts than working your way back through them online, one at a time. Have you ever bought a blook from another blogger, and if not, would you?

Posted by Carolyn Elefant on January 7, 2009 at 03:32 PM | Permalink | Comments (2)


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