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BigLaw Continues Its Slow Creep Toward Blogs

The number of Am Law 200 law firms with blogs more than doubled since 2007, but they still make up less than half of the nation's largest firms. This week, LexBlog released its periodic State of the AmLaw Blogosphere report. It found that 82 of these firms now have blogs. That is an increase of 110 percent over the first report in 2007, when 39 firms had blogs. In the past six months, the number of Am Law 200 blogs has risen just 15 percent.

Interestingly, those 82 BigLaw firms are responsible for 227 blogs, showing that at least some of them have multiple blogs. Of those 227, 186 are firm branded, meaning that the blog is somehow identified as a product of the firm. The "non-branded" blogs are written by individuals who work at these firms but write the blogs on their own.

Not all these BigLaw blogs are active. LexBlog describes a blog from Morris Manning & Martin that deals with the law surrounding open source software as dormant. To me, it appears dead. The link for the blog leads to an Italian-language blog about online gambling. This might suggest that even as some large law firms take small steps toward blogging, others are stepping away.

Posted by Robert J. Ambrogi on June 19, 2009 at 03:09 PM | Permalink | Comments (0)


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