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For West Virginia Lawyer, Blogging Isn't Just a Sport, It's a New Career

Remember the good old days when blogging opened the door to a writing career for lawyers like Melissa Lafsky of Opinonistas, or Jeremy Blachman, the Harvard law student who created the Anonymous Lawyer blog, which lead to a book deal? Well, it's been a while, but now there's another lawyer-turns-blogger-turns-professional-writer Cinderella story, this one about Clarksburg, W.Va., labor lawyer Mike Florio. As the West Virginia Record reports, Florio, who started the wildly popular ProFootballTalk.com blog, is leaving the law for the major leagues: NBC Sports will be partnering with the blog and the added exposure and licensing deal will enable Florio to turn his hobby into his livelihood.

Florio had already been cutting back on his practice as the site has grown. Even without advertising, the site is a word-of-mouth success attracting millions of views every year. And Florio anticipates that with aggressive promotion by NBC, many new readers will learn about the site.

With the NBC partnership, Florio plans to discontinue his law practice on July 1. But he still plans to keep his office open for now, just in case he decides to return to the law.

Posted by Carolyn Elefant on June 24, 2009 at 01:29 PM | Permalink | Comments (0)

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