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What makes a law blog influential? ELawMarketing's Joshua Fruchter offers some ideas over at Lawyer Casting, summarizing some of the metrics used by MarketingSherpa, a marketing research firm. Although "eyeballs" (i.e., unique visitors and page views) are significant, there are other, more meaningful ways to measure popularity and influence. These include:

* The number of inbound links (including from whom (industry leaders?), and how many of those links were added within the last 30 days, which can demonstrate growing influence in a vertical);

* The number of comments (including how many were left within the last 30 days).

* Citations on social bookmarking sites like Delicious and Digg;

* Average time spent on the blog (the longer the time spent, the better).

For me, I regard comments as perhaps the most significant metric that indicates a blog has sticking power. Comments show that a blog has lots of readers (since only a small percentage will bother to comment to begin with) as well as enough substance to provoke responsive comments. Moreover, at a time when comments on blog posts are dwindling because of Twitter, they're an even more important commodity than ever.

Posted by Carolyn Elefant on July 10, 2009 at 04:20 PM | Permalink | Comments (1)

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