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101 Damn Fine and Not-So-Fine Law Firm Taglines

The Stem Legal blog has collected 101 "taglines" from major law firms in the U.S., U.K. and Canada. As Steve Matthews of Stem Legal observes, these taglines, which firms use to brand themselves on their Web sites and elsewhere, seek to describe the firm’s philosophy "succinctly and (hopefully) memorably" through all sorts of methods: alliteration, puns, you name it. You can read the full list here, but here are some of my favorites and least favorites, as well as some observations:

Five I like:

Three I won't instantly forget:

Five firms that need to merge:

Two taglines possibly made up by my four-year old or in a five-minute meeting:

Here, your choice clearly boils down to Leadership versus Experience:

Harry Potter Wisdom Division

Five that aren't working for me:

Posted by Bruce Carton on September 28, 2009 at 03:21 PM | Permalink | Comments (5)


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