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Going ... Going ... the DWI Chair is Gone!

The city of Proctor, Minn., is $11,000 richer today but $30,000 poorer than it would have been had it not been for the intervention of the lawyers for La-Z-Boy Corp. The city was finally able to conclude its eBay auction of the now world-famous, pimped-out motorized recliner it seized after arresting the recliner's driver for operating under the influence.

As we noted here earlier this week, the auction for one "La-z-boy DWI Chair, Motorized" was moving along briskly, with bids exceeding $40,000, when it was stopped for AWT (auctioning without a trademark license). Even though the news media had collectively labeled the motorized chair a La-Z-Boy, turns out it was not.

Just hours before bidding would conclude earlier this week, La-Z-Boy corporate counsel R. Rand Tucker placed a call to Proctor Police Chief Walter Wobig and issued him a cordial take-down notice. Wobig agreed and relisted the easy chair without the La-Z-Boy name, identifying it only as "DWI Chair, Motorized Chair, Racing Chair." Said the revised listing: "This is a great parade vehicle or a terrific business draw." (Hey, that was what I said!)

When the auction ended last night at 8:15 p.m. Eastern, the chair officially had a new driver. The winning bid was $10,099.99. No word on who purchased it, but whoever it was, he or she will have to travel to Proctor to pick it up, since the deal did not include shipping. Let's hope the winning bidder scales down the celebration until after the chair is safely home. We wouldn't want history to repeat itself.

Posted by Robert J. Ambrogi on November 6, 2009 at 02:48 PM | Permalink | Comments (5)


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