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Company Requires 'Tweet' as Part of Law Firms' RFP Response

In a post yesterday, Larry Bodine's LawMarketing Blog gave us an update on an interesting RFP issued last year by a company called FMC Technologies. The beauty contest is now down to the final cut. Not only did FMC post the RFP on Legal OnRamp, an online social network for in-house lawyers, it also required interested law firms to "state in a Tweet on Twitter (140 character limit) why FMC should hire the law firm." Keep in mind that this all occurred in May 2009, when Twitter was even more of a mystery to law firms than it is today.

Fifty law firms downloaded the two-page RFP, but as Corporate Counsel reporter Amy Miller wrote last June, BigLaw was generally reluctant to participate. Bodine reports that the following eight firms tweeted and made the final cut:

FMC's general counsel, Jeffrey Carr, is on the board of the Association of Corporate Counsel, and has strong views on the existing model for legal service delivery. He views it as unsustainable and states that it is "antiquated, inefficient and ineffective and it fails to deliver value to the client by avoiding -- indeed by punishing -- those that leverage prior work product, streamline processes and focus on profitability by cost reduction as opposed to top line revenue growth.” Carr says he employed this type of digital/social RFP because he was seeking tech-savvy firms that offered alternative fees and online billing.

Posted by Bruce Carton on January 21, 2010 at 12:11 PM | Permalink | Comments (1)


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