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Law Blog Footnoted.org Acquired by Morningstar
Here's one more reason for law bloggers to keep the faith: If you can crank out great content for over half a decade and grow your readership to a massive number of subscribers, you might be acquired by a public company. And that is exactly what just happened to Michelle Leder and her consistently excellent footnoted.org blog.
She might not be a lawyer, but her fondness for fine print certainly qualifies her as an honorary blawger. As Michelle notes in this post, she has been writing about SEC filings on her blog for the past 6 1/2 years. In that time, subscribers to her blog's feed have risen to over 10,800 according to her homepage. Today, she announced that Morningstar has acquired footnoted.org. Michelle explained that it takes a lot of effort to find some of the pearls in SEC filings that she and her team have uncovered over the years -- "things like Freddie Mac’s lush employment agreement with its new CFO or Chesapeake Energy’s $12.1 million map collection" -- and that Morningstar’s global reach and the resources that they’ve
committed to growing footnoted will mean that she can hire additional
staff to grow the publication.
Michelle also reassured her readers that content-wise, few things will change and she'll continue to run things from "footnoted world headquarters in Peekskill, N.Y."
Congrats to Michelle and footnoted.org!
Posted by Bruce Carton on February 9, 2010 at 04:08 PM | Permalink
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