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The Top Super Bowl-Related Lawsuits, So Far

Just in time for Super Bowl Sunday, Bitter Lawyer has put together a nice list of the "Top Six Super Bowl-Related Lawsuits." The list includes some classics, as well as some that I had never even heard of before. Here are a few of the best:

  • Back in 1999, Bitter Lawyer reports, shoe retailer Just For Feet ran its first (and only) commercial spot during Super Bowl XXXIII. The ad, which you can see below, was promptly branded “appallingly insensitive,” "neo-colonialist, "culturally imperialist, and probably racist." Just for Feet (or "Just for Racists," as the Des Moines Register labeled the company) responded by suing its own ad agency, Saatchi & Saatchi, for something called “advertising malpractice.” Just For Feet filed for bankruptcy soon after.

  • Halliburton Co. executives ordered a big-screen television, 10 large tubs of tacos, chicken wings and cheese sticks delivered to Iraq for the 2006 Super Bowl. So far, so good, but the company then reportedly billed U.S. taxpayers for the party. A former employee filed a lawsuit over the events back in 2006, but the Justice Department declined to join the case. No word on where the case now stands, BL reports.

  • The Janet Jackson wardrobe malfunction heard and seen 'round the world is well known to everyone by now, but remains notable for its staying power. Silly class actions from concerned citizens followed, and were eventually dropped. Other cases such as a lawsuit against CBS for $10,000 claiming "false advertising" of a family-oriented patriotic celebration were rejected. But the FCC's case against broadcaster CBS Corp. will apparently live on forever. Just last month, The Legal Intelligencer reported that after a stop at the U.S. Supreme Court, the 3rd U.S. Circuit Court of Appeals will now to take a second look at the case.

Posted by Bruce Carton on February 5, 2010 at 12:45 PM | Permalink | Comments (0)


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