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Sponsored Tweets Reach the Legal Profession

I write for plenty of publications, including my own, that have sponsors and ads that hope to grab readers' attention. For that reason alone, it would be hypocritical of me to come down hard on anyone who is successfully selling and publishing ads.

Sposoredtweets That realization, however, has so far not kept me from at least marveling at a development from the Twitter world involving a recent law school graduate named Rex Gradeless. Over 76,000 people out there who follow Gradeless on Twitter may also know him by his Twitter username, "@Rex7." As pointed out here by Scott Greenfield on his Simple Justice blog, Gradeless appears to have found a way to monetize his massive following on Twitter through a service called Sponsored Tweets, which hooks "Tweeters" like Gradeless up with advertisers who want to reach their supposedly vast audiences (although as discussed here, a person's numbers of Twitter followers can be a pretty meaningless figure). This new age meeting of supply and demand resulted last week in what may well be the first "sponsored tweet" from a lawyer. On March 18, Gradeless sent out the following message to his Twitter followers:

when was the last time you tried one of Tony's Crispy Crust Pizzas? - get one today! #mmm #TonysPizza #ad

I flipped quickly through the list of "celebrity" tweeters offering Sponsored Tweets and didn't see any other lawyers, but I may have missed some. Mainly it was people like Audrina Partridge from MTV's "The Hills" (who charges $2,353 per sponsored tweet), NFL cornerback Champ Bailey ($352 per tweet) and Kim Kardashian (apparently so shockingly high per tweet that you must "call" to get a quote). Gradeless is looking for $174 per tweet, which puts him somewhere between Oscar-winner Marlee Matlin ($217/tweet) and "former NFL star Tony Mandarich" ($58/tweet).

Posted by Bruce Carton on March 22, 2010 at 01:13 PM | Permalink | Comments (4)


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