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Oh No Yoo Didn't: Yoo-Hoo Latest Target for Apparently Illiterate Plaintiffs

YH I have lots of fond memories of my childhood. And some that have undoubtedly scarred me for life. But if there's a beverage that can instantly bring to mind happy times, it's that delicious thin chocolatey water called Yoo-Hoo.

I used to be a huge fan. In the early '80s. But I haven't had one in many many years. Mostly because I learned to read a list of ingredients.

Timothy Dahl, of Brooklyn, N.Y., though, is suing the makers of Yoo-Hoo for false advertising, based on claims that the drink is "good for you." Sigh. Here's the complaint (.pdf). Company reps are standing behind their product, and stating that the claims assailed by Dahl -- e.g., that the drink is 99% fat free -- are true.

I'm tempted to refer this matter to Judge Carton for a ruling, but, alas, this guy has already dismissed the case:

Sorry, Bruce. I think you've got some competition.

Posted by Eric Lipman on July 7, 2010 at 11:46 AM | Permalink | Comments (1)


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