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Action Group Calls Happy Meal Toys 'Horrifying;' Carton Kids Not Horrified

The Campaign for a Commercial Free Childhood has identified the latest scourge that will ruin your kids' lives, and it can be found at the bottom of a McDonald's Happy Meal box. CCFC says that McDonald's has hit a "new low" by giving away Marvel comic action figures that include, brace yourself, "The Thing" and the "Human Torch."

Mcdonaldsclobberintimeweb For those of you who do not already have a half-dozen of these action figures in the backseat of your cars (I plead guilty with the explanation that I have two boys under the age of 5), CCFC will have you know that the Human Torch "is a man engulfed in flames" and "The Thing, menacingly roars “IT’S CLOBBERIN’ TIME!” at the press of a button." 

Flames! Clobberin'! Are you listening, America?!

For those of you ready to mobilize, the CCFC has a ready-made email (just click here) you can shoot off to McDonald's CEO Jim Skinner admonishing him for his decision to "hand little boys the horrifying spectacle of a man engulfed in flames or a menacing figure that explicitly spurs them to violence," and urging him to end the promotion immediately.

Mcdonaldshumantorch My personal experience with these two action figures has been that the "spectacle of a man engulfed in flames" was, um, not horrifying to my young boys. Rather, we are talking about a red, Gumby-looking piece of plastic that dimly lights up when you push a button. And, in our house at least, the "flames" were promptly and permanently extinguished when my 5-year-old threw the Human Torch in the bathtub.

As for The Thing, the "menacing roar" of “IT’S CLOBBERIN’ TIME!” was unintelligible ("It's Clabalabawahnnaime"), and my kids don't know what "clobberin" means anyway. In any event, I can report that my boys were not spurred to violence, other than to cast the boring The Thing toy aside in favor of the way-cooler Silver Surfer.


Posted by Bruce Carton on August 11, 2010 at 01:58 PM | Permalink | Comments (1)


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