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'Simplicity Guru' Alan Siegel's 'Simplified Credit Card Agreement'

Via Public Citizen's Consumer Law and Policy Blog I came upon the great video below featuring Alan Siegel, a branding expert and "simplicity guru." One of Siegel's missions is to put legal documents for government and business into plain English, and he has offered up a stellar example of that in the form of a simplified credit card agreement (click the thumbnail below to see full size):


Siegel says he locked himself in a room and created this simplified agreement after hearing President Obama ask why credit card companies could not offer customers a clear, one-page agreement explaining the terms of the relationship. I'd say he did a pretty darn good job and his effort is far clearer than anything I've ever received from my credit card company.

Posted by Bruce Carton on August 17, 2010 at 01:35 PM | Permalink | Comments (1)


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