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Make Your Own Lawyer Ad for Just $229!

Here at LBW, we're big fans of poking fun at lawyer advertising. I mean, it's kind of easy. I watch these videos and look at these billboards, and wonder who comes up with these things.

But if you're a law firm that needs to get your name out there and lack the budget to hire Don Draper, your options are sometimes limited. Now there's a new software product that promises to make creating your own ads a breeze. It's called Legal Ad Pro. It hasn't been released yet, but you can pre-order it for the special introductory price of $229.

And what do you get for that money? Glad you asked:


My favorite part of that video -- the animation shot of erasing one lawyer's name and phone number and filling in another's.  Seems like purchasing this software is akin to guaranteeing that your ads and marketing materials are going to look just like those of anyone else who forks over the $200. Which, I guess, is ok if you're confident no competitor in your neck of the woods is gonna beat you to the punch. But I thought one goal of advertising is to distinguish yourself, rather than be all generic.

The company's press release promises "Madison Avenue results at a very affordable cost." And there is some inherent value in a license to use a bunch of stock images (some samples of which are posted on Facebook!). I'd be interested in playing around with the software to see just how easily you can customize their templates and generate usable materials. Any readers out there participating in the beta test who can share their experiences?

Posted by Eric Lipman on October 27, 2010 at 12:55 PM | Permalink | Comments (3)


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