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Senate Acts to Protect DVR-Less Viewers From Hearing Loss

Tv OK, so I'm being a little snarky. But it's Friday, forgive me.

According to this AP report, the Senate passed a bill Wednesday to regulate the volume of television commercials. In another example of astonishingly hokey acronym use, the bill is known as the Commercial Advertisement Loudness Mitigation Act, or "CALM." Sigh.

The vote was unanimous. So if there's one thing the Senate can agree on, it's that commercials are too damned loud. Comforting. The House had already passed similar legislation, but because of amendments to the bill in the Senate, a re-vote will be required before this puppy can get to the President's desk.

Over at the ACG Blog, Alex Guillen has collected some internet reaction to the bill's passage, including my favorite contrarian quote from your grumpy grandpa, Frank Robinson of the Warren Tribune Chronicle of Ohio:

Have we as a society become so lazy we don’t even want to use the remote to adjust the volume? I remember watching TV when there was no remote, and you actually got up, walked across the room, and changed the channel and adjusted the volume. Wow.

This weekend, while Robinson is busy reliving fond memories of walking to school barefoot in the snow, uphill both ways, I'll be watching Tuesday night's episode of "The Colony," and not really caring how loud the commercials are as I fast forward through them. Welcome to the 21st Century.

Posted by Eric Lipman on October 1, 2010 at 12:37 PM | Permalink | Comments (4)

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