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Are Red Superhero Capes Part of the Solution for Florida's Unemployed?

Capes As in many states, times are tough in Florida. Indeed, Cynthia Lorenzo, director of the Florida Agency for Workforce Innovation, says that more than one million Floridians are currently out of work.

No worries, however, because Workforce Central Florida has a new plan to use public money to help remedy this problem: Furnish the unemployed with capes.

As summarized by the Orlando Sentinel (via Turley), a $73,000 public relations campaign by Workforce Central Florida, called the "'Cape-A-Bility Challenge,' features a cartoon character named 'Dr. Evil Unemployment' and includes handing out about 6,000 red superhero capes to jobless Central Floridians."

Problem solved? Not necessarily, as many unemployed people are not clear on how spending $14,200 on capes and $2,300 on foam cutouts of "Dr. Evil Unemployment" helps them, per se. Lorenzo echoes those concerns, saying that in the current economic situation "spending any amount of money on collateral materials such as the red capes included in your campaign appears to be insensitive and wasteful." She has now asked Workforce Central Florida's inspector general to look into money spent on the "Cape-A-Bility Challenge."

However, Workforce Central Florida Executive Director Gary J. Earl defends the campaign against all of you cape-haters out there. He says it was part of a community outreach effort and that "not everyone will agree on creative strategy." Earl stated that the "plight of the unemployed is why we exist, and to help them, we have to engage them, introduce them to our services and connect them with job opportunities."

Posted by Bruce Carton on April 21, 2011 at 04:05 PM | Permalink | Comments (4)


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