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"Thou Shalt Not ..." Buy Any More Clothing From Abercrombie & Fitch

As you may know by now, I have a weakness for stories where a corporation rolls out its ultimate "death penalty" punishment on a customer: "You can never come here [buy here] [eat here] again!!" I always imagine a friend telling me out of the blue something like:

  • "Sorry, I can't join you for lunch at Tim Horton's restaurant. I am banned for life from eating there because I complained too many times about their coffee." ... or 
  • "Hey, could you do me a favor and buy this iPad for me? Apple says I've reached my "lifetime limit" and won't let me buy anything." ... or
  • "Bruce, would you mind if I had a package delivered to your house? UPS says it will never deliver a package to my house again."

Given my penchant for these types of stories, I am hereby launching a "Thou Shalt Not ..." series of posts here at LBW. Today's edition: Thou shalt not buy clothing from Abercrombie & Fitch.

ABC7 in San Francisco reports that Abercrombie & Fitch recently banned Kim Navarra from buying any more of its clothes. Navarra says she loves A&F clothing and that both she and her husband have closets full of it in her home. Navarra estimates that she spends at least $1,000 a year at A&F.

The last time that Navarra tried to buy clothes online with A&F, however, the company rejected and canceled her order, and then told her it would no longer accept orders from her. For some reason, A&F concluded that Navarra's clothing orders had "characteristics" of someone who was re-selling its clothing, leading A&F to drop the "thou shalt not buy any more of our clothes" hammer. Navarra and her husband vehemently denied this, but A&F would not lift the ban until ABC7 got involved on the Navarras' behalf. A&F then reconsidered, and agreed to let Navarra buy its clothes again.

Posted by Bruce Carton on August 12, 2011 at 12:53 PM | Permalink | Comments (6)


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