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Lawyer Advertising: Introducing the 'Asian Columbo'

Asian ColomboI see your and raise you an Asian Columbo!

As BaldLawyer Chandler Mason illustrated last week, there is rarely a shortage of amusement in the world of lawyer advertising. The subject of today's dose of offbeat lawyer advertising: John Kim, a.k.a. the "Asian Columbo."

According to a press release from The Kim Law Firm last month, Kim created a video to show "an animated side of himself" that focuses on his courtroom skills. As with, Kim says he is seeking to show that he takes his work -- but not himself -- seriously. Kim says that his trial lawyer skills are confirmed by "surveys of his legal peers and courtroom opponents, who called him, among other things, 'smart like a fox' and 'an Asian Colombo.'"

Asian Columbo!! Granted, nobody under the age of 30 has any idea who Columbo is, and sure, Kim misspelled the character's name ("Columbo") in the press release, but nonetheless I still dig it. To learn more about the Asian Columbo, check out his video here.

Posted by Bruce Carton on October 10, 2011 at 11:22 AM | Permalink | Comments (0)


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