Blog Network

About The Bloggers


Olympic Squares? Condom Rings? Non-Sponsors of Olympics Get Creative

The Olympics are about to begin, and the London Organising Committee of the Olympic Games has been notoriously strict about the use by non-sponsors of items such as the Olympic rings, the word "Olympics," and even the use of certain words in advertising. Indeed, as discussed here on,

Using two of the following words "games," "two thousand and twelve," "2012," or "twenty twelve" together, or combining one of those with "gold," "silver," "bronze," "London," "medals," "sponsor," or "summer" is prohibited in advertising (by non-sponsors) or on products/merchandise when used in a context that could suggest an association with the 2012 Olympic Games.

Of course, not all non-sponsors are willing to completely shy away from the lure of the Olympic games, and several have come up with creative ways to circumvent LOCOG's rules -- sometimes, it seems, just to thumb their noses at LOCOG. By canvasing Twitter, CBC News has collected several amusing photos of businesses and billboards in London that are doing just that.

  • Olympic Rings? No, Squares! (plus bonus points for "Lodnon 2102 Oimplycs" reference):

Olympic squares

(source: @tompsk)

  • Olympic Rings? No, just some condoms.

Olympic condoms

(source: @benjamint)

Read the CBC article here to see the full array of "non-Olympic" ads, parodies, T-shirts and more captured by observers in London. 

Posted by Bruce Carton on July 27, 2012 at 04:06 PM | Permalink | Comments (2)


About ALM  |  About  |  Customer Support  |  Privacy Policy  |  Terms & Conditions