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Robert Scoble's Visit With Kevin O'Keefe and LexBlog

On Tuesday, LexBlog CEO Kevin O'Keefe wrote on "Real Lawyers Have Blogs" about a visit he received at his Seattle office from Robert Scoble. Scoble is a well-known "technologist," author and innovator in the area of blogging and social media, who O'Keefe credits with making his company possible.  

One of the lasting impressions Scoble made on O'Keefe came in 2005, when Scoble explained that "if you don't talk about me in your blogging, I can't hear you." Scoble wasn't being egotistical with this point, but was rather expressing the view that if a blogger is not engaging with others, they may never hear or notice what the blogger has to say. 

Scoble interviewed O'Keefe and recorded the nearly 30-minute interview on Soundcloud. Highlights of their conversation include:

  • According to O'Keefe, 30 percent of lawyers now use iPads;
  • O'Keefe works with lawyers who are making seven-figure incomes based on relationships they have developed online as thought leaders;
  • Scoble and O'Keefe agreed that 10 years ago, lawyers believed it was in their interest to hoard information. Today, however, that idea has been flipped on its head, and lawyers are learning to profit from sharing information;
  • O'Keefe believes that the price of engaging in social media goes far beyond the return on investment that can be calculated. The price of failing to do so, he says, is "irrelevance," as the world may never know who you are and what you can do;
  • O'Keefe and Scoble spent a good bit of time discussing Flipboard, a quickly growing mobile app. Both men clearly believe lawyers who blog need to prioritize getting their content onto Flipboard.

The full interview can be heard by clicking below. 


Posted by Bruce Carton on July 25, 2012 at 04:15 PM | Permalink | Comments (1)


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