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The Weather Channel Anoints Itself as Official Winter Storm-Namer

Tropical storms and hurricanes have names (Hurricane Katrina, Tropical Storm Isaac, etc.), so why not blizzards? That's what The Weather Channel is saying this week, as it rolls out its plan to start naming winter storms during the upcoming 2012-2013 winter season.

According to The Weather Channel, which has anointed itself as the official winter storm-namer, there are plenty of good reasons to name major winter storms. These include increased awareness, ease of reference in social media communication such as Twitter hashtags, and a way to better remember and refer to the winter storm in the future. In the absence of any such names, for example, Washington, D.C.-area residents are stuck referring to the massive snowfall of 2010 as Snowmageddon, or Snowpocalypse, or other such nonsense.

Here is the list of storm names TWC has come up with for 2012-2013:


I think they all seem suitably menacing-sounding, except for Yogi. I am going to be quite bitter if I get snowed in and my power knocked out by a storm named Yogi.

Notably, a website called TheWeatherSpace is already calling out TWC for claiming the idea of naming winter storms as its own. TWS says that its Southern California Weather Authority has been naming winter storms for over a decade -- and already has the 2012-2013 names picked out, thank you very much.

Posted by Bruce Carton on October 2, 2012 at 04:44 PM | Permalink | Comments (2)


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